The Nestle Retail Collaboration Centre is located adjacent to Nestle Corporate’s Greater China Headquarters in Beijing, China. This project serves to facilitate collaboration among Nestle’s corporate retail units. The space includes plans for a convenience store, small shop, hyper-market, as well as a 3D projection room and a 20 Person multimedia conference room, all within a 300-square meter unit. The project is proven to be very successful. Since its opening, the space’s visiting schedule has been fully booked nearly everyday by Nestlé’s partners and guests.
Inkmason’s design team has been working with Nestlé for many years. That gives us advantage on understanding the core value of the corporate. In NRCC, the successful factors are to showcase Nestlé core value, and equally important, to demonstrate the innovative and forward thinking of the company in it’s globally biggest market.
NRCC describes itself as a collaboration facility to serve different Nestle Business Units. One of the key elements of their corporate strategy is to strengthen their Retail Collaboration among the business units.
Inkmason International took inspiration from Nestle products. By expressing the fluidity of liquid drinks such as water, milk and coffee, the interior transfers itself into a compact and flexible collaborative environment that caters all the mentioned functions within a limited space. At the entrance, the logo and graphics wall, also designed by Inkmason, capture the visitor’s attention with a welcoming wow factor, guiding the visitors into different functional spaces with the curvilinear wall motif extended from the lobby.
The project is proven to be very successful. Since it’s opening, the visiting schedule has always been fully booked almost everyday by Nestlé’s partners and guests.
雀巢零售创展合作中心(NRCC)紧邻雀巢大中华区总部。作为仅有300㎡大小的NRCC，除了配有模拟便利店、小商店和大型超级市场外，更包含了一间现代化放映厅以及一间容纳20人的多媒体会议室。如何在有限的空间内不仅满足功能需求，还要在设计上突显雀巢集团的文化和核心价值，无论从设计到施工，对于墨匠国际而言，都是新的挑战和突破。
墨匠国际的设计团队与雀巢集团已有多次的合作，这也利于设计师对雀巢集团核心价值的理解和把控。对于NRCC而言，其成功的因素在于展示雀巢品牌的核心价值，并体现雀巢在全球市场的前瞻性和创新精神。
NRCC作为企业合作机构服务于雀巢集团内部的不同事业部，其经营战略精髓之一就是强化各事业部门之间的零售合作。
墨匠国际从雀巢产品中吸取设计灵感，将水、牛奶和咖啡等液体饮料的流线性诠释到项目室内空间的设计中，使有限的空间升华为一个环境简洁、流畅且功能丰富的零售创展合作中心。入口处的Logo和墙体平面的设计是项目的亮点，通过灯光的不断变化使参观者一踏入NRCC便眼前一亮，再结合流线型的墙体设计从而将参观者引领到不同的功能区域。
NRCC得到了雀巢集团的认可和高度赞扬。自从开业以来，每天接待的合作伙伴和客户一直络绎不绝。
